No Code Website BuilderPRICER QX, PRINCIPAL PRODUCT DESIGN,
LAS VEGAS, NV. FEBRUARY 2023 – PRESENT
- Lead UX direction and strategies for Inventory Automation Technology in $22+B resale market for both near-term deliverables and long-term roadmaps while optimizing the customer journey outcome.
- Establish UX procedures to ensure cross functional team collaboration and product quality and streamline design-to-development process that helps Alpha to Beta product launch in 4 months.
- Create Machine Learning workflow including seller business onboarding, pricing templates, optimization, and automation that increased efficiency in managing pricing by 72%.
- Manage the designs, prototypes, and wireframes of a complex and highly regulated ecosystem of products and services to support early concept, design thinking workshop, user testing, and C-level internal feedback loops.
AMAZON, SENIOR USER EXPERIENCE DESIGNER
SAN FRANCISCO, CA. OCTOBER 2020 – JANUARY 2023
- Owned a UX roadmap and strategy through user journey mapping to identify pain points and opportunities of managing Amazon data platform and applications with solutions that focus on compliance, governance, security, integrity, and cost efficiency.
- Promoted design culture through Design Thinking Workshops to drive 30 products into single product hub that enabled 2,123 internal teams to broker and exchange from 2.38+ Exabyte of Amazon data-driven business.
- Simplified jargon-intensive data products to form agnostic user-centered products working with 9 PMTs while managing 3 designers, and mentoring 6 junior designers.
- Translated business strategic goals into measurable KPIs for 3 analytics tools while defining, gathering, and documenting user requirements for 8 personas.
STUBHUB, SR. USER EXPERIENCE LEAD FOR ENTERPRISE APPLICATIONS
SAN FRANCISCO, CA. JANUARY 2017 – JUNE 2020
- Responsible for defining and driving the future of complex Enterprise ecosystems for Strategic Supply for B2B, B2C business with $11.6M OI revenue opportunity in 2020.
- Delivered a UX vision for cross-border inbound workflow along with a plan for design evolution that actualized $130M total international supply in 2019.
- Designed StubHub API Program, which increased Partner Satisfaction by 15% and improved B2C Sell Thru by 28%.
- Built strong relationships with stakeholders inside and outside of 5 separate product teams to efficiently implement user experiences that are cohesive, inclusive, and well-informed.
- Mentored a team of UX Designers; led creative and holistic design thinking process across functional team members during diverse product and platform releases.
KIBO SOFTWARE, SR. USER EXPERIENCE DESIGNER & INFORMATION ARCHITECT
PETALUMA, CA. SEPTEMBER 2012 – DECEMBER 2016
- Created integration plans with product managers to complete Omni-channel commerce platform that connects eCommerce, Inventory & Order Management System, and Mobile Point of Sale.
- Owned the Omni-Touch Point of Sale user experience that enables Save the Sale and Endless Aisle by creating Mobile strategy and defining Responsive Design framework, which increased 269% in eCommerce traffic.
- Defined user journey map by defining the behavioral stages and aligning customer goals on each touchpoint.
- Designed optimized site management experience for B2B and B2C merchandisers with Google universal analytics.
- Presented design strategy and roadmap to the Product Council and senior leadership team of clients.
- Conducted style guideline audits to maintain consistent design efforts, and responded to an evolving portfolio of business initiatives using best practices in agile methodology.
CT SUMMATION WOLTERS KLUWER, USER EXPERIENCE DESIGN LEAD
SAN FRANCISCO, CA. JAN 2006 – JULY 2010
- Led product design for SaaS project, the recipient of 6 Law Technology News Gold Awards and litigation support applications used by over 100,000 legal professionals.
- Spearheaded planning for future releases collaborating with internal and external stakeholders
- Constructed sketches, storyboards, Wireframes, user flow, mock-ups, prototypes and participated in gathering functional requirements
- Improved the UXD process with style guidelines and design patterns
- Collaborated with architects, engineers and other designers to ensure consistency across product user interfaces
SUMMATION LEGAL TECHNOLOGIES, USER INTERFACE ENGINEER
SAN FRANCISCO, CA. MAY 2001 – DEC 2005
- Conducted customer interviews to elicit customer feedback on existing products and implemented solutions
- Managed and enhanced user experience with advocating, implementing consistent design with style guide throughout the product and marketing team
- Piloted team of developers through rapid iterative redesign of rich internet application from initial concept through to successful launch
- In charge of architect, implementing, and maintaining AJAX, CSS, XML/XSL/XSLT of Web 2.0 Development and graphic design
Enterprise Design Thinking Practitioner - IMB, Sep 2019
Certified Usability Analyst Human Factor International, Sep 2007
inContext Enterprises Contextual Design Training, Jul 2006
California State University Monterey Bay Bachelor of Science, Telecommunication, Multimedia and Applied Computing, Dec 2000
Member of BayCHI (Bay area chapter for the ACM Special Interest group on Human-Computer Interaction)
Member of CUA Central – exclusive community for Certified Usability Analysts
Certified Trainer for CT Summation
2014 Gold Stevie Winner - Automated Merchandising for product-of-the-year in the Electronic Commerce Solution category
2014 Gold Stevie Winner - Social Experience Manager fo product-of-the-year in the Social Business Solution category
2013 Silver Stevie Winner - Content Experience Manager
2013 Bronze Stevie Winner - Intelligent Site Search
2009 LTN Gold Award for EDD Services Analysis: CT Summation Enterprise
2009 LTN Gold Award for EDD Services Processing: Discovery Cracker
2009 LTN Gold Award for EDD Services Production: CaseVault Legal Services
2009 LTN Gold Award for Mobile Tool/Device/Service: WebBlaze
2009 LTN Gold Award for Litigation Support Services: iBlaze
2009 LTN Gold Award for EDD Services Review: CaseVault Legal Services
2005 LTN Product of the Year: Summation Legal Technologies, Inc.'s iBlaze
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