Best AI Website CreatorStubHub is the world's largest ticket resale marketplace with tickets available for over 10 million live events in more than 40 countries. StubHub partners with business sellers, brokers & content rights holders to acquire inventory in multiple global markets. Being the largest ticket resale marketplace, inventory coming from sellers is a crucial for the business
Migrate existing customers to consistent platform. Add new customers by increasing adoption to new platform and increasing the number of new brokers. Increase adoption and satisfaction by reducing customer's pain points and usability issues.
- Faster listing
- Efficient managing of tickets less than 6 sec per listing
- Get information about the state of my business
- Market trend information in one place
- Easy adoption
- Simple and easy to use system
Understanding business goals and conducting heuristic evaluations while reviewing competitor products, I have conducted user interviews and came to understand their current pain points. I have developed user journey map and presented task analysis.
- Define design goals
- Review & optimize information architecture
- Design key layouts & navigation structure
- Design concepts for key tasks
Bring critical and most frequently used functionality upfront
Improve usability by streamlining the key task flows, and simple layouts
Incorporate analytics
Design the role and permission based system
Enhance responsive design framework for multi-device usage while following StubHub Design standards
Looking through existing legacy application and narrowed down to essential area to keep for MVP Ph1 and Ph2 to successful launch in international regions.
This approach had worked well to get business and engineering to understand the target workflow to successful MVP launch.
After I have established the strategy and structure for the design, I begin with hi-fidelity mockups.
Comparison view of before and after of major application screen.
After phase 2 past the MVP, this tool was released to International business to test the market and in great need at the time to migrate legacy tool StubHub had been maintaining. With this release, international sellers has completely migrated to modernized tool with lobust capability that improved usability to help their day to day operation.
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