AI Website GeneratorTo continue driving growth from the 212% increase in user base since 2016, modernizing StubHub Seller Tools into a single inventory management platform will further strengthen StubHub’s user growth, internationally & domestically, with a platform growing with customers needs without new tool introductions.
# User Scenaio, Usecases, Task Analysis to architect consolidation of 4 different tools into single platform
# Funtional requirements, Wireframe, Storyboards
# Information Architect to deliver Responsive Framework along with mobile app
While existing tool is feature rich and has the robust functionalities compare to other tools on the market, usability is one of the main painpoint for our customers to accomplish a simple task and it is known to have high learning curve.
"Jack of all trades, master of none"
- Inefficient UI functionality causes loss of work
- Duplicated interface pages and menus
- Purchase & Order workflows are not usable at scale
- Minimal opportunity for customer settings customization
- Lack of production creation & mapping
- Lack of internal real-time analytics reporting
- No self-help or FAQ functionality
- No good API docs or system alerts to help customers
- Simplify menu structure
- Remove unused & duplicate menu and functionalities
- Implement filtering to replace but not lose functionalities
- Customization is encouraged to fit each customer's needs
1st iteration Dashboard
Filter side panel
Event analytics
Add tickets
Add tickets - multiple events
Dark themed Dashboard
Dark themed Filter side panel
Events & listings
Advance search
Add tickets - multiple events
Purchase order
AI Website Generator